How Brio Coffee Co. Grew Their Instagram Following by 518% in 8 Months
A Sheffield coffee shop with great coffee and almost no social presence. We built their audience from scratch and made them a fixture in the local food and drink scene.
The Challenge
Brio Coffee Co. had been trading from their unit for two years. The coffee was excellent, the regulars were loyal, but outside that core base almost nobody knew they existed. Their Instagram had 340 followers and was updated sporadically. Two larger chains had opened nearby and were dominating local social search.
Owner Sarah knew she needed to do something but did not have the time or the confidence to build a consistent social presence herself. She came to us wanting to grow her audience and attract new customers without it feeling forced or generic.
What We Did
- Built a 3x weekly Instagram posting schedule and a 2x weekly Facebook schedule, planned a month in advance
- Ran monthly content sessions to build a bank of professional photography that felt natural, not staged
- Developed a Stories strategy centred on daily specials, behind-the-scenes moments and team introductions
- Created a branded hashtag strategy targeting the Sheffield food and drink community
- Set up a review generation prompt via Instagram Stories and Facebook posts to build social proof
+518%
Instagram followers in 8 months (340 to 2,100)
+22%
Footfall year on year during campaign period
4 in 10
New customers mention social media when asked how they found them
"We always knew our coffee was good. Now more people know it too. The team at SocialSpur understood what we were trying to do from the first meeting and the results have been brilliant."
Sarah, Owner, Brio Coffee Co.
Want Results Like These?
Book a free consultation and we will give you an honest view of what social media could do for your business.