You're Posting but Not Getting Results
You are putting time into social media but the engagement, followers or enquiries are not coming. An audit identifies exactly what is holding you back and what to change.
Find Out What's Working, What Isn't, and Why
A thorough review of your current social media presence, delivered as a clear report with prioritised recommendations you can act on straight away.
What You Get
A Complete Picture of Your Social Media Health
We review every aspect of your current social presence and deliver a structured report that tells you exactly where you stand and what to do next.
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Full Profile Review
Every active social profile checked for completeness, consistency and optimisation, including bios, cover images, contact details and links. -
Content Performance Analysis
A review of your recent posts to identify what content formats, topics and posting times are generating the most engagement and reach. -
Audience and Engagement Report
Your current follower profile, growth trend and engagement rates compared against industry benchmarks so you know where you really sit. -
Competitor Benchmarking
We review up to three competitors you specify, comparing their presence, content approach and engagement to give you a clear picture of the landscape. -
Hashtag and Reach Analysis
A review of your current hashtag usage and whether it is helping or hindering your organic reach, with recommendations for improvement. -
Prioritised Recommendations Report
Clear, actionable recommendations ranked by impact, so you know exactly what to tackle first to get the most improvement from the least effort.
The Process
A Simple Process From Briefing to Finished Report
A simple four-step process that gets you a clear, actionable audit report without taking up more of your time than necessary.
01
Briefing Call
We start with a short call to understand your business, your goals and which competitors you want us to benchmark against. This takes around 20 to 30 minutes.
02
Audit and Analysis
We review all your active social profiles, recent content and available data, then benchmark your performance against your competitors and industry averages.
03
Report Preparation
Findings are compiled into a clear, structured report with a scoring overview, platform-by-platform analysis and a prioritised list of recommendations.
04
Delivery and Walkthrough
Your report is delivered once the analysis is complete. We include a walkthrough call so you can ask questions and leave with a clear understanding of your next steps.
Is It Right for You?
A Social Media Audit Is a Good Fit If...
This service works best when you want an honest, independent view of where your social media stands before making decisions about what to do next.
You're Starting a New Role or Business
New to a business or taken over someone else's social accounts? An audit gives you a clear baseline so you know what you are working with before deciding what to keep, change or scrap.
You Want to Know Where to Focus
You are active across several platforms but not sure which ones are actually worth your time and budget. The audit tells you where your audience is and where to concentrate your effort.
You're Considering Investing in Social Media
Before committing to an ongoing agency or growing your in-house activity, an audit gives you an independent view of where you stand and what kind of investment makes sense.
FAQ
Common Questions About the Social Media Audit
How long does the audit take to complete?
Turnaround depends on the scope of the audit and our current schedule. We will give you an expected delivery date at the point of booking so you know exactly when to expect your report.
Which platforms do you audit?
We audit all your active social media profiles including Facebook, Instagram, LinkedIn, TikTok and X. During the briefing call we agree which platforms are most relevant to your business so the report is focused where it matters most.
Do you need access to our social media accounts?
Read-only access to your analytics is helpful as it gives us more accurate data on reach, impressions and audience demographics. However, we can conduct a thorough audit using publicly available information if you prefer not to share access.
How is this different from the social media strategy service?
The audit looks at what already exists and tells you what is working, what is not and what to improve. The social media strategy builds the forward plan: platform selection, content pillars, audience targeting and posting approach. Many clients take the audit first, then use those findings to inform a strategy.
Is this a one-off service?
Yes. The social media audit is a one-off deliverable with a one-off set price. There is no ongoing commitment. If you decide to take up social media management or any of our other services afterwards, we factor the audit findings directly into your onboarding so nothing goes to waste.
What do we receive at the end?
A detailed written report covering your profile scores, content analysis, competitor comparison, reach and engagement benchmarks, and a prioritised list of recommendations. We also include a walkthrough call so you can ask questions and leave with a clear plan of action.
Get Started
Ready to Find Out Where Your Social Media Really Stands?
Book a free consultation and we will explain exactly what the audit covers and what you will walk away with.