How Meridian Business Advisors Generated 22 New Enquiries Through LinkedIn in 12 Months
A Barnsley accountancy practice that had relied on referrals for years. We opened up LinkedIn as a consistent source of new business from SME clients that referrals alone could not reach.
The Challenge
Meridian Business Advisors had a strong reputation built over many years serving businesses in Barnsley and the surrounding area. Partner Andrew and his team were highly regarded by their existing clients and referrals kept them busy. But the practice was largely invisible online and almost entirely dependent on word of mouth for new business.
Andrew wanted to grow the practice by attracting larger SME clients rather than sole traders and micro-businesses. Referrals were not reaching that market reliably. He had a personal LinkedIn profile but had never used it intentionally. The company page had never been properly set up. He needed a route to decision-makers he could not get to through existing channels.
What We Did
- Fully overhauled Andrew's personal LinkedIn profile, repositioning him as a trusted advisor for growing SMEs rather than a generalist accountant
- Built and optimised the Meridian company page from scratch with consistent branding and a clear value proposition
- Created a weekly thought leadership content plan covering tax efficiency, business growth and financial planning for SME owners
- Developed a targeted connection strategy reaching SME directors and business owners across South Yorkshire
- Built a content repurposing workflow so each piece of content worked across personal profile, company page and direct outreach
22
Inbound enquiries via LinkedIn over 12 months
5
Converted to ongoing clients from LinkedIn alone
840
Company page followers, up from zero at the start
"LinkedIn felt like a closed door before we worked with SocialSpur. Now we regularly get enquiries from businesses we would never have reached through referrals alone. Three of our best new clients came through LinkedIn last year."
Andrew, Partner, Meridian Business Advisors
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