How Peak Plumbing Solutions Generated 18 Qualified Leads Per Month From Facebook
A Rotherham plumbing and heating business that relied entirely on word of mouth. We gave them a consistent, predictable pipeline of new work through paid social.
The Challenge
Peak Plumbing Solutions had built a solid reputation across Rotherham and the surrounding area entirely through word of mouth. Director Dave and his team of four engineers were good at what they did, but business was inconsistent. Summer was busy. Winter should have been their best season for boiler work but enquiries were unpredictable and quiet spells were hurting cashflow.
Dave had tried boosting a few Facebook posts himself with little to show for it. He needed a proper strategy, not just random spend, and a way to reach homeowners at the moment they needed a plumber rather than waiting for a referral to come in.
What We Did
- Built a Facebook lead generation campaign targeting homeowners within 15 miles of Rotherham town centre
- Created a dedicated winter boiler check campaign running October through February to address the seasonal dip
- Developed organic content around maintenance tips, seasonal advice and job showcases to build trust between ad impressions
- Set up a lead tracking and response workflow with Dave's team to maximise conversion from enquiry to booked job
- Refined audience targeting monthly based on which segments were delivering the lowest cost per qualified lead
18
Qualified leads per month on average from Facebook
£11.37
Average cost per qualified lead
+41%
Winter revenue compared to the previous year
"I was sceptical about paid social for a plumbing business. Twelve months later it is our most consistent source of new work. The cost per lead is something I never thought we would achieve."
Dave, Director, Peak Plumbing Solutions
Want Results Like These?
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