How Thornbury Home & Garden Had Their Best Christmas Trading in Six Years
An independent Sheffield retailer competing against national chains and online giants. We helped them use social media to drive footfall, build loyalty, and reclaim their peak trading periods.
The Challenge
Thornbury Home & Garden had been a fixture in their neighbourhood for nearly fifteen years. Owner Janet had watched foot traffic gradually decline as customers shifted online and large garden centre chains expanded locally. Her social media was a mix of occasional posts and sporadic boosted ads that never seemed to lead anywhere.
She knew her customers loved her when they came in. The challenge was getting them through the door more often, and attracting people who did not yet know she existed. With two key trading periods — spring and Christmas — she needed a strategy that could drive real footfall when it mattered most.
What We Did
- Built a content calendar across Instagram and Facebook showcasing products in lifestyle context, not just product shots
- Ran a targeted spring planting campaign throughout March and April aimed at local homeowners within 5 miles
- Built a Christmas gifting campaign from October, increasing spend progressively through November and December
- Grew their email subscriber list by 340 people using social media sign-up incentives tied to seasonal offers
- Developed a customer UGC strategy encouraging tagged posts in exchange for a small monthly prize
+28%
Footfall during the spring campaign period
6 years
Best Christmas trading period in six years
+67%
Online enquiries year on year
"Our Christmas was the best in years and I genuinely believe social media was a big part of it. The content looked professional without losing the personality that makes us different from the big chains."
Janet, Owner, Thornbury Home & Garden
Want Results Like These?
Book a free consultation and we will give you an honest view of what social media could do for your business.