You Need to Reach Specific Job Titles
No other platform lets you target CFOs, HR directors, procurement managers or operations leads by exact job title. If the person who buys from you has a specific role, LinkedIn can find them.
LinkedIn Ads That Reach the Right Decision-Makers
Targeted LinkedIn advertising campaigns that put your business in front of the exact job titles, industries and company sizes you want to reach.
What You Get
Full LinkedIn Ad Campaign Management
From strategy and creative through to live campaign management and reporting, we handle every part of your LinkedIn advertising.
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Campaign Strategy and Setup
We define your objective, build your campaign structure in LinkedIn Campaign Manager and set everything up correctly before a penny is spent. -
Precision Audience Targeting
LinkedIn lets you target by job title, seniority, industry, company size, skills and more. We build audiences that put your ads in front of the exact people you want to reach. -
Ad Creative
Sponsored Content, Message Ads and Lead Gen Form ads designed and written specifically for LinkedIn's professional audience and ad formats. -
LinkedIn Lead Gen Forms
Native in-platform forms that let prospects submit their details without leaving LinkedIn, dramatically reducing friction and increasing conversion rates. -
Budget and Bid Management
We manage your daily and monthly spend, adjust bids and reallocate budget between campaigns to get the best possible cost per lead. -
Monthly Performance Report
A clear monthly report covering impressions, clicks, leads, cost per lead and what we are changing next to keep improving performance.
The Process
How We Launch and Manage Your LinkedIn Campaigns
A structured process that ensures your budget is targeted correctly from day one and improves as the data builds up.
01
Discovery and Goal Setting
We start with a call to understand your ideal client profile, what you are promoting and what success looks like. This shapes every decision in the campaign build.
02
Campaign Build
We set up LinkedIn Campaign Manager, build your target audiences, create the ad creative and configure tracking. You approve everything before anything goes live.
03
Launch and Monitor
Campaigns go live and we monitor performance closely in the early weeks, making adjustments to targeting and creative as LinkedIn's data starts to come in.
04
Optimise and Report
Each month we test new creative, refine audiences and adjust bids. You receive a clear report showing leads generated, cost per lead and what we are improving next.
-44%
Average reduction in cost per lead after the first 90 days
6x
Average more precise audience targeting vs broad social platforms
+58%
Average increase in Lead Gen Form conversion rate vs landing pages
Is It Right for You?
LinkedIn Advertising Is a Good Fit If...
LinkedIn ads work best when you know exactly who you want to reach and the value of a new client justifies the investment in reaching them.
You Sell Into Specific Industries or Company Sizes
LinkedIn lets you filter by sector, headcount, company revenue and more. If your ideal client is a manufacturing business with 50 or more employees, we can target exactly that.
Facebook and Instagram Are Not Reaching Buyers
Meta audiences are broad and personal. LinkedIn audiences are professional and purchase-minded. If your offer is B2B, the mindset of the person seeing your ad matters as much as who they are.
Your Deal Size Justifies the Investment
LinkedIn CPCs are higher than Meta. The maths works when a new client is worth a significant amount. If your average contract value is in the thousands, LinkedIn's targeting precision more than compensates.
FAQ
Common Questions About LinkedIn Advertising
How much does LinkedIn advertising cost?
LinkedIn CPCs are higher than Facebook or Instagram, typically ranging from £5 to £15 per click depending on your audience. For most B2B businesses we recommend a minimum of £1,000 per month in ad spend to generate enough volume to optimise effectively. Your ad spend goes directly to LinkedIn, separate from our management fee.
What ad formats do you use?
We use Sponsored Content (promoted posts in the LinkedIn feed), Message Ads (direct messages to targeted inboxes) and Lead Gen Forms (native in-platform forms that capture leads without the prospect needing to visit your website). The right mix depends on your objective and audience.
How is this different from your Paid Social service?
Our paid social service covers Meta platforms (Facebook and Instagram), which are better suited to B2C and broad consumer audiences. LinkedIn advertising is a separate service for B2B businesses that need to reach professional audiences by job title, industry or company size. The platforms work very differently and require different creative and targeting approaches.
Do you create the ad creative?
Yes. Ad creative is included as part of the service. We write the copy and design the visuals specifically for LinkedIn's ad formats and professional audience. You approve all creative before any campaign goes live.
How long before I see leads coming in?
LinkedIn campaigns typically take four to six weeks to exit the learning phase and generate consistent leads. Early results can vary while the platform optimises delivery. We set honest expectations from the start and focus on reducing cost per lead month on month rather than chasing short-term spikes.
Do I need a LinkedIn company page to run ads?
Yes, an active LinkedIn company page is required to run Sponsored Content campaigns. If yours is not set up or is out of date, we can advise on getting it ready before launch. It does not need a large following to run effective ads.
Get Started
Ready to Put Your Business in Front of the Right People?
Book a free consultation and we will review your target audience, discuss your goals and show you how LinkedIn advertising can work for your business.