A Social Media Strategy Built Around Your Business

Stop guessing and start growing. We build you a clear, actionable social media strategy so you know exactly where to focus, what to say, and how to measure success.

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Audience Research
A detailed profile of your ideal customer, where they spend time online and what content they respond to.
Platform Recommendation
A clear steer on which platforms to prioritise for your business type, sector and audience, with reasoning behind each choice.
Competitor Analysis
A review of what your key competitors are doing on social media, what is working for them, and where the gaps are.
Content Pillars
Three to five core themes your content will revolve around, chosen to resonate with your audience and support your business goals.
Tone of Voice Guide
A practical guide to how your brand should sound on social media, with examples, so every post feels consistent and on-brand.
KPIs and Success Metrics
The specific numbers you should track each month to know whether your social media is actually working.

Discovery Call

We start with a call to understand your business, your goals, your current social media activity and who your customers are.

Research Phase

We research your audience, review your competitors and analyse the social media landscape in your sector before putting pen to paper.

Strategy Build

We build your strategy document, covering every element from platform selection through to content pillars, tone of voice and KPIs.

Delivery and Walkthrough

We deliver your completed strategy and walk you through it on a call, answering questions and making sure you are confident to act on it.

You Are Starting From Scratch

You are launching a new business or new social media accounts and want to get it right from day one rather than learning by trial and error.

You Want to Manage It Yourself

You have the time and willingness to handle your own social media but need an expert to build the strategy and set the direction before you begin.

Your Current Approach Is Not Working

You have been active on social media but posting without a clear direction. You want an independent expert to assess what needs to change and why.

You Are About to Brief an Agency

You want a strategy in place before committing to monthly management, so you know exactly what to expect and how to hold any agency accountable.

Is this a one-off service or ongoing?

It is a one-off deliverable, with a one-off set price. You receive a completed strategy document and a walkthrough call. There is no ongoing commitment, though many clients follow up with our social media management or content creation services once the strategy is in place.

How long does it take to receive the strategy?

From your discovery call to delivery, the process typically takes two to three weeks. This allows us time to do thorough research rather than producing a generic document quickly.

Can I use the strategy with a different agency or in-house team?

Absolutely. The strategy is yours to use however you choose. Some clients use it to brief an internal resource, others implement it themselves, and others use it as the foundation for ongoing work with us.

How many platforms does the strategy cover?

We cover all the major platforms relevant to your business during the research phase. The strategy will then give a clear recommendation on which one or two to prioritise, rather than trying to spread your effort too thinly across everything.

What if I want to move to management after receiving the strategy?

Many clients do exactly this, and take up our social media management services thereafter.

Get Started

Ready to Build Your Social Media Strategy?

Book a free consultation and we will explain exactly what your strategy will cover and what you can expect to walk away with.

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